Weirdly enough, I’m beginning to wish Facebook would offer me the opportunity to pay them for the service but they don’t. Now I’m not some super rich, stupidly generous, philanthropist. Nor am I crazy (at least I don’t think). I’m just bored of the adverts and use Facebook often enough that I would be willing to pay a (small) annual fee to not see them. The model has worked for many smartphone apps and I think the same model could work here: Offer the advertisement supported version for free and those who use the app often enough will be willing to pay a small fee to drop the ads. So why not?
The cookie law is one of the most pointless directives ever. It has resulted in panic, countless hours of work for IT departments and, most of all, a painful user experience on the web. Oh and by the way it did absolutely nothing to ensure privacy or educate people about computer cookies.
This last week/month/year (take your pick) has seen a slew of big name deaths on the high street. Jessops, HMV and Blockbusters all fell in the last week and more will follow. The doom sayers will bemoan another boarded up shop and talk about the death of the high street, the sad lose of the jobs, and cast snide remarks at the internet stealing the soul out of town centres and the social aspect of the shopping experience (in articles published and read mostly on the very Internet they are bemoaning). Not me though. For some reason I’m in an optimistic mood tonight (possibly cause my glass is now only half full of this fine alcholic beverage) and have decided to concentrate on the good.
Excellent article of the downside of website’s attempts to keep us visiting in the mobile era…
Look at this (click on it to show in full size):
Doesn’t make any sense does it? The print subscription (which The Economist admits includes the digital subscription) is the exact same price as the digital subscription at £117 per year? Despite the cost of printing and posting the magazine? Surely this is a typo?
Also why do electronic books, music, movies and video games cost the same price (and often more) when buying on-line as in the shops? Don’t these companies realise we’re getting less for our money (no hardcopy) and dont want to pay more for that privilege? Don’t they realise we are saving them money by not making them print books, press discs, haul physical goods around the country AND pay for shop fronts and retail space? Surely digital copies of media should be much cheaper?
OK so this isn’t going to be exactly a revolutionary statement as most people seem to agree, but I think big, rich, multi-nationals like Starbucks, Google, Apple, Amazon…etc. SHOULD pay more tax. So why bother blogging about this? And repeating what countless others have already said? Well I specifically want to refute some of the (so far few) arguments on the other side. Not many people have risked bucking the trend and arguing for the companies however few like this opinion piece in The Register and this in the Telegraph and now this in The Guardian are arguing that the public are wrong in this case and I’d like to look into their arguments a little closer.
TV interfaces suck. TV manufacturers have spent all their time working on hardware: increased screen size, display technologies (CRT, LCD, Plasma…etc), cinema style surround sound and now the bugbear that is 3D TV. They have virtually ignored the software side being happy to lumber us with sub par, clunky SLOOOOOOW interfaces that are just plain painful to use.
Why is this? Surely it represents a massive waste of an opportunity? A TV is a large programmable screen that just about EVERY household has. It is usually in the prime place in the sitting room, along with a number of other sets around the house. People already accept advertising on it to! People flick it on when bored and are looking for something to do! Think of the opportunities! Think what companies would PAY to have this potential exposure? And TV manufacturers do almost nothing with this. TV broadcasters know the potential value and use this but TV manufacturers don’t exactly make it easy.