Excellent article of the downside of website’s attempts to keep us visiting in the mobile era…
Look at this (click on it to show in full size):
Doesn’t make any sense does it? The print subscription (which The Economist admits includes the digital subscription) is the exact same price as the digital subscription at £117 per year? Despite the cost of printing and posting the magazine? Surely this is a typo?
Also why do electronic books, music, movies and video games cost the same price (and often more) when buying on-line as in the shops? Don’t these companies realise we’re getting less for our money (no hardcopy) and dont want to pay more for that privilege? Don’t they realise we are saving them money by not making them print books, press discs, haul physical goods around the country AND pay for shop fronts and retail space? Surely digital copies of media should be much cheaper?
OK so this isn’t going to be exactly a revolutionary statement as most people seem to agree, but I think big, rich, multi-nationals like Starbucks, Google, Apple, Amazon…etc. SHOULD pay more tax. So why bother blogging about this? And repeating what countless others have already said? Well I specifically want to refute some of the (so far few) arguments on the other side. Not many people have risked bucking the trend and arguing for the companies however few like this opinion piece in The Register and this in the Telegraph and now this in The Guardian are arguing that the public are wrong in this case and I’d like to look into their arguments a little closer.
TV interfaces suck. TV manufacturers have spent all their time working on hardware: increased screen size, display technologies (CRT, LCD, Plasma…etc), cinema style surround sound and now the bugbear that is 3D TV. They have virtually ignored the software side being happy to lumber us with sub par, clunky SLOOOOOOW interfaces that are just plain painful to use.
Why is this? Surely it represents a massive waste of an opportunity? A TV is a large programmable screen that just about EVERY household has. It is usually in the prime place in the sitting room, along with a number of other sets around the house. People already accept advertising on it to! People flick it on when bored and are looking for something to do! Think of the opportunities! Think what companies would PAY to have this potential exposure? And TV manufacturers do almost nothing with this. TV broadcasters know the potential value and use this but TV manufacturers don’t exactly make it easy.
The rumors of it’s death have been greatly exaggerated. But recent annoying, pleading, e-mails from friendsreunited.com for me to revisit (get over it – I moved on years ago! It’s not me it’s you) have reminded me that people are fickle things and that fads move on. One day in the future the only ones updating Facebook will be politicians and Companies who fail to realise it’s just not cool any more. In my opinion this will happen sooner than anyone realises and when it happens it will happen in a matter of months.