Why digital media is not cheaper

Look at this (click on it to show in full size):

TheEconomistSubscription

Doesn’t make any sense does it? The print subscription (which The Economist admits includes the digital subscription) is the exact same price as the digital subscription at £117 per year? Despite the cost of printing and posting the magazine? Surely this is a typo?

Also why do electronic books, music, movies and video games cost the same price (and often more) when buying on-line as in the shops? Don’t these companies realise we’re getting less for our money (no hardcopy) and dont want to pay more for that privilege? Don’t they realise we are saving them money by not making them print books, press discs, haul physical goods around the country AND pay for shop fronts and retail space? Surely digital copies of media should be much cheaper?

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